Welcome to the Jim Norton Ford Research Hub!


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More than just your local dealership, we are your one-stop shop for finding the perfect Ford vehicle. This research hub serves as a guide to provide useful information on Ford's top models.

Finding the right car is a big undertaking, but we make it easy by breaking down all the key details on Ford's lineup. Whether you're looking for a rugged F-150 pickup, a sleek Mustang, or a family-friendly Explorer, we've got you covered.

Read on to explore Ford's newest models and get tips to guide you through the buying process. We aim to help you find the Ford that's just right for you.


Find The Ford for You at Jim Norton Ford


Ford offers new vehicles to fit every lifestyle and budget. Their diverse lineup includes hard-working trucks, versatile SUVs, thrilling performance cars, and innovative electrified models.

As Northeast Oklahoma's high-volume Ford dealership, Jim Norton carries an extensive selection of the latest Ford cars, trucks, and SUVs. We also stock a wide variety of reliable used vehicles, so you can find quality at an affordable price.


Tips and Tricks for Your Purchase

When buying a new Ford, you want to choose the perfect model AND have excellent purchasing experience. Here at Jim Norton Ford, our team sets you up for success on both fronts!


At Jim Norton Ford, you'll find trucks for towing and hauling, SUVs that are beyond comfortable, plus sleek coupes for fast fun. How do you plan to use your new wheels most? F-Series pickups like the F-150, Super Duty, and Ranger are hard-working partners on job sites.

Meanwhile, Explorer, Expedition, and Edge SUVs comfortably fit the family for road trips and errands. For performance thrills on or off pavement, Mustang and Bronco are sure to deliver. Choosing the right category based on the intended purpose helps narrow options.

Our website also offers detailed model overview articles explaining unique capabilities. Compare truck bed dimensions and towing strength, passenger roominess, storage space, acceleration, and handling. Make an informed decision based on what Ford best fits your lifestyle and needs.


Affordability inevitably helps steer purchasing decisions, too. Ford offers accessible pricing across cars, trucks, and SUVs but also luxury models with premium materials and amenities. Look beyond sticker prices to weigh long-term costs like insurance rates, estimated maintenance needs, and fuel efficiency.

Our finance department transparently explains all your buying and leasing options - cash, loans, financing - to calculate the best monthly rate for your budget. Our priority is simple, transparent discussions to place you in an optimal loan or lease for your financial situation.

At the pump, Ford offers friendly options to optimize spending over time. Hybrid models like the Ford Explorer mix gas and electric power for excellent MPG. Maverick and F-150 hybrids also balance capability with efficiency. And the lightning-quick F-150 Lightning ditches gas completely as Ford's first all-electric pickup.

Compare MPG ratings for combined city and highway driving when researching models. Higher MPG saves money down the road on fuel costs. Eco-focused models like the Ford Escape Hybrid compact SUV can achieve close to 40 MPG combined! Discuss engine options, too - V6, I4, or electric motors differ in torque, horsepower, and efficiency.

Our Ford experts are here to help explain terms and technology to estimate annual fuel costs.

Next, think of how your ideal Ford needs to fit your lifestyle. Before visiting the lot, make a wish list of must-haves like seating capacity, cargo space, tech, safety, or other priorities.

Will you frequently pile the whole family in, plus gear and pets? Focus on roominess. Love road trips? Pick panoramic sunroofs and a booming sound system. If off-road is more your thing, note essential 4X4 capabilities. Other features include:

  • Seating capacity: Will you regularly carpool kids to school or pack in extended family? Prioritize roominess for 5+ passengers.
  • Cargo volume: Frequent ski trips or coaching Little League means ample space for equipment in the back. Measure cubic feet that suit your gear.
  • Towing ability: For boats, small campers, and work trailers, target a minimum capacity of at least 3,500 lbs. Go higher for larger recreation toys.
  • Infotainment: Staying connected on long drives may mean picking touchscreens, WiFi hotspots, and multi-device charging ports.
  • Comfort and convenience: Heated seats, automatic climate control, and keyless entry may make daily commutes more enjoyable.

Knowing your vehicle's non-negotiables before browsing prevents regrets down the road. Prioritize needs over wants so you find the Ford that nails the basics for how you'll use it daily. Our sales team also explains options to ensure you get convenience, comfort, and performance features that suit your dreams.


Here's an insider tip: one Ford model comes in different trim options. Higher trims add more amenities and upgrades to enhance luxury or performance. For example, a base Bronco Sport wins for off-road adventure. But the Badlands trim takes it further with heated leather seats.

So, research what exciting extras come on higher trim packages. Compare what's standard on lower trims versus available upgrades on higher ones. Consider which additions seem worth the price bump for your goals.

Once you've noted must-haves, only an actual test drive reveals if a Ford model is truly "the one." Take it for a spin!

Plan at least 30 minutes behind the wheel to evaluate comfort, handling, power, and functionality. Note how this ride would suit your routine needs. Envision shuffling kids to school, hauling gear to games, or cruising highways on road trips. Dream big and consider all possibilities when you're behind the wheel.

Dialed-in details matter when deciding, so schedule your free test drive at Jim Norton Ford in Broken Arrow, OK. Experience firsthand which model has the magic mixture of seating, storage, and features that click with your lifestyle. Our team ensures you spot the perfect match made to order for you.


The Buying Experience at Jim Norton Ford

Along with choosing the optimal model, you want your dealership visit to be simple and stress-free. Here is an overview of Jim Norton Ford's customer advantages that make car-buying enjoyable from start to finish:



Jim Norton Ford promises friendly, prompt service every step of the way. Need guidance on the latest Ford tech and features? Unsure which model best suits your work and family life? No problem. From sales questions to service needs, our team is eager to help custom order your Ford. We are here to assist you in person or online.

Consider us your trusty partners focused on creating long-term relationships to serve all vehicle needs. We also offer perks like our handy online chat for quick queries and our FordPass app for convenience on the go. Schedule roadside assistance, control your vehicle health, access special offers, and earn points from your mobile device.

However, we can make owning your Ford simple, dependable, and enjoyable; just say the word.


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Car buying isn't known for being stress-free. But the pros at Jim Norton Ford's finance department simplify the process to focus only on what matters: the incredible new ride waiting for you on the lot. We clearly explain purchasing and leasing options to choose the most cost-effective path for your budget.

Pre-approval online gives estimates for available rates and monthly payments ahead of visiting. We secure financing offers from numerous lenders to get competitive interest rates for your situation. If you already have a car, our appraisal tool assures you get maximum value as a trade-in credit. For qualified buyers, we offer special rebates and incentives, too.

Get started at home with our Payment Calculator.


a person counting quarters in a row with a notebook and pen

We get it - that shiny new Ford is a valuable investment. That's why the Jim Norton Ford service department technicians keep it running like new with routine upkeep essentials like oil changes, tire rotations, and filter replacements using only genuine Ford parts. We follow factory recommendations on maintenance timelines and mileage intervals specific to your vehicle.

And for added peace of mind, check out our Ford Protect Extended Service plans. They cover repairs on over 1,000 major components for up to 8 years or 150,000 miles. So, you save a lot of money on potential big fixes down the road. Between genuine service and Ford Protect, we've got you covered to protect your purchase for the long run.


a ford service technician working under the hood of a vehicle

2024 Ford Models


The 2024 Ford Ranger, available at Jim Norton Ford in Broken Arrow, OK, offers new styling, powerful engine options, and advanced technology. Featuring a new 2.7L EcoBoost V6 engine and a rugged 3.0L EcoBoost V6 in the Raptor model, the Ranger excels in both performance and off-road capability. Inside, the Ranger offers modern amenities like SYNC 4A, a 360-degree camera system, and a premium B&O sound system. Ideal for both work and adventure, the Ranger is a versatile mid-size pickup with various trims and packages to customize your experience.

The 2024 Ford Mustang, now in its seventh generation, combines iconic style with advanced performance and technology. Offering options like the turbocharged EcoBoost engine and a powerful 5.0L V8 in the GT and Dark Horse models, it delivers up to 500 horsepower. The interior features cutting-edge tech, including a 12.4-inch instrument cluster and a 13.2-inch infotainment screen. Experience the ultimate driving machine at Jim Norton Ford in Broken Arrow, OK.

The 2024 Ford F-150, now in its seventh generation, combines iconic style with advanced performance and technology. Offering options like the turbocharged EcoBoost engine and a powerful 5.0L V8 in the GT and Dark Horse models, it delivers up to 500 horsepower. The interior features cutting-edge tech, including a 12.4-inch instrument cluster and a 13.2-inch infotainment screen. Experience the ultimate driving machine at Jim Norton Ford in Broken Arrow, OK.

The 2024 Ford Bronco Sport is a versatile SUV designed for adventure, featuring off-road capabilities, a comfortable interior, and advanced technology. It offers two engine options, an eight-speed automatic transmission, and standard four-wheel drive with five terrain modes. Available at Jim Norton Ford in Broken Arrow, OK, it’s perfect for outdoor enthusiasts.

The 2024 Ford Escape, available at Jim Norton Ford in Broken Arrow, OK, is a versatile compact SUV offering multiple trim levels and powertrain options, including a plug-in hybrid. It features advanced technology, spacious interiors, and various accessory packages. Ideal for diverse lifestyles, the Escape combines practicality and performance.

Experience the final edition of the 2024 Ford Edge, a midsize SUV delivering powerful performance, advanced safety, and a spacious interior. Perfect for families seeking style, comfort, and capability.


2025 Ford Models


Tackle your to-do list and weekend getaways in the 2025 Ford Maverick. This versatile compact pickup offers comfortable seating for five, impressive fuel efficiency, and a standard FLEXBED™ system for all your gear. With available all-wheel drive, a 4K Tow Package, and an updated SYNC® 4 touchscreen, Maverick is built to handle whatever the day throws your way—city streets or back roads included.

Built to get the job done—and then some—the 2025 Ford F-150 strength, smarts, and style. With a high-strength, military-grade aluminum-alloy body and a range of powerful engine options, including a hybrid, this full-size truck doesn’t back down from tough tasks. Inside, you'll find tech like the available 12-inch touchscreen and Ford Co-Pilot360™ to help keep you connected and in control. Whether you're towing, hauling, or heading off-road, F-150 is ready for it all.

Adventure is always within reach in the 2025 Ford Ranger. This midsize pickup is engineered for both everyday drives and off-road thrills, with a rugged frame, available 4x4 capability, and an impressive max towing capacity. Inside, the Ranger features smart tech like an available 12-inch touchscreen and Ford Co-Pilot360™ safety features to keep you confident behind the wheel. Whether it’s a job site or a trailhead, Ranger is built to get you there.

Whether it’s your daily commute or a weekend escape, the 2025 Ford Escape is ready to roll. This sleek and sporty SUV offers flexible seating for five, generous cargo space, and a choice of gas, hybrid, or plug-in hybrid powertrains to match your lifestyle. With an available 13.2-inch touchscreen and Ford Co-Pilot360™ technology, Escape keeps you connected and confident wherever the road takes you.

Built wild and ready for anything, the 2025 Ford Bronco is your ticket to off-road adventure. With standard 4x4, available G.O.A.T. Modes™ (Goes Over Any Type of Terrain), and rugged design details, Bronco is made to explore the untamed. Inside, you’ll find durable materials, intuitive tech like the available 12-inch touchscreen, and the confidence of Ford Co-Pilot360™ safety features. Top down or doors off, Bronco lets you take on the outdoors your way.

Bring the whole crew along for the ride in the 2025 Ford Explorer. This spacious 3-row SUV comfortably seats up to 7 and offers flexible cargo space for all your gear. With available Ford Co-Pilot360™ Assist+, a 10.1-inch touchscreen, and optional hybrid powertrain delivering an EPA-estimated 27 city and 29 highway MPG, Explorer helps you stay connected, protected, and ready for wherever the road takes you.

Big on space, power, and capability, the 2025 Ford Expedition is ready for your biggest adventures. With seating for up to 8, expansive cargo room, and a twin-turbocharged engine under the hood, Expedition handles family road trips and heavy towing with ease. Inside, you’ll find available features like a 15.5-inch touchscreen, Ford BlueCruise hands-free highway driving, and advanced safety tech to help keep everyone comfortable and secure mile after mile.

Unleash the thrill in the 2025 Ford Mustang—a modern icon built for those who crave power and performance. From its bold, aerodynamic design to a range of pulse-pounding engine options, including the legendary 5.0L V8, Mustang delivers an unforgettable ride. Step inside to find a driver-focused cockpit with a 13.2-inch touchscreen and SYNC® 4 technology, plus available Ford Co-Pilot360™ features to keep you confidently in command.

Style meets substance in the 2025 Ford Edge. This 2-row SUV blends bold design with a quiet, refined interior and seating for five. With available Intelligent All-Wheel Drive, a turbocharged engine lineup, and advanced driver-assist features from Ford Co-Pilot360™, Edge offers confident performance in every condition. Add in a standard 12-inch touchscreen and ample cargo space, and you’ve got a smart SUV that’s ready for wherever life takes you.


Come See Your Next Ford at Jim Norton Ford!


We hope this Research Hub has given you a helpful overview of Ford's impressive lineup and useful car-buying guidance. Jim Norton Ford now looks forward to showing you our extensive inventory in person. Come meet our welcoming, knowledgeable staff and explore the latest Ford models on our lot, ready for test drives.

Call, click, or visit anytime in Broken Arrow, OK.




May not represent actual vehicle. (Options, colors, trim and body style may vary)